IndieGate.com presents the Independent Music Conference

IMC2012 - EDUCATIONAL AGENDA

DAILY MENTOR SESSIONS: Bill Pere, Kay Pere, Jan Linder Koda, Bernard Baur, Les Scott, Emiko Carlin, Chip Schutzman, Matthew Moran, Steven Memel, Joe Solo, Gerri Leonard, Deborah Brosseau, Glenn Litwak, Matthew Lombardi, Allison Shaw, Chanel Summers, Molly-Ann Leikin, Nadine Peltier, Leanne Summers, Chris Black, Haskel Jackson, others TBA.

Mentors will sit with an artist or a band for 20 minutes and give you their undivided attention. Let them hear a bit of your music, ask them specific questions or seek detailed advice about something they may have brought up during a panel... Mentoring is a HIGHLY EFFECTIVE usage of your time at IMC so take full advantage of your chance to sit one-on-one with our industry instructors.

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WEDNESDAY, OCTOBER 17 * Pig 'n Whistle, 6714 Hollywood Boulevard,

7pm-1am: IMC2012 KICK-ASS KICK-OFF PARTY!

Featuring performances by awesome IMC Artists: Darren Thomas McGuire, Natania Lalwani, Clara Bellino, Ziva Hadar, Emiko Carlin,
B-Tropical and Matthew Moran!

******************************************* DON'T MISS IT! Free admission to all IMC Registrants and their guests. *******************************************

THURSDAY, OCTOBER 18 * 10am: REGISTRATION OPENS, WORKSHOPS, PANELS AND MENTOR SESSIONS BEGIN

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MENTOR SESSIONS run all day, each day. Sign up at IMC Registration and request the industry instructor of your choice for a 20 minute one-on-one consultation. On Thursday and Friday, MI has graciously offered the use of their special listening rooms! First come, first served availability.

*** IMPORTANT NOTE: MI CLASSES ARE IN SESSION TODAY AS WELL, ALL IMC WORKSHOPS MUST END ON TIME! Please exit quickly and move all networking back to the Passage. Thanks! ***

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10:00-11:00 (Room 201) * WORKSHOP: Don't Waste Your Time: The Ugly Truth About Social Media :: Matthew Moran

Facebook, Twitter, YouTube, Foursquare, LinkedIn, and whatever the site of the week is... You are being told you NEED to engage with fans on Social Media but given the options and limited time, where should you be putting your efforts. Also, what tools make a real difference in extending your brand and reaching new listeners. The workshop provides a tangible, no-nonsense, hype-removed approach to the tools available for engaging on social media and beyond. Provided by a working songwriter and from an artist-to-artist perspective, you will learn: A doable 7 Step-Roadmap for Online Presence, 5 Technologies you cannot do without, How to minimize time but maximize effectiveness of online engagement.

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11:00-12:00 (Room 101) * PANEL: Priorities - Art vs. Commerce :: Noel Ramos (Moderator), Joe Solo, Emiko Carlin, Chris Wilson, J.D.

Should an artist just make art? Why is it important for a musician to hone their business skills? Just how valuable are leadership skills, managerial skills, accounting knowledge, time management etc.? This Panel will discuss these topics as well as ideas and solutions for maintaining a more well-rounded view of your entrepreneurial efforts.

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12:00-1:00 * LUNCH: Mel's Diner is offering a 10% Discount to all IMC attendees, just show your laminated badge. Mel's is right next door to MI, and is a famous Hollywood hangout for celebrities, last year we met Grant Imahara from Mythbusters!

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1:00-2:00 (Room 301) * WORKSHOP: * Mixing Is Not Mastering :: Shelly Yakus and Ari Blitz

You cannot compete in the music business without properly MASTERING your music! As an independent artist, writer or band, find out why you MUST PROPERLY Master your music for any submission, and how it hurts your chances of success if you don't. Why don't the pros Master where they mix? Learn how to Master for the best possible results. What do top producers, engineers, artists and record labels know about Mastering and how it will help increase the chances for success? Discover how NOT Mastering properly can adversely affect your music when submitted to agents, managers, internet radio, radio, clubs, film, publishing demos, etc. How can you get world class Mastering for an indie artist price? Get the answers to these questions plus many more during this Mastering work shop.

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2:00-3:00 (Room 201) * WORKSHOP: The Price is Right! Assessing Your Value - A Reality Check :: Emiko Carlin-Pearce

The 60 minute workshop is a highly focused interactive crash course in assessing, understanding, and increasing an artist's (or rising industry professional's) value in the music business. Attendees will learn about positioning and posturing in a professional setting, how to focus on their respective values, receive feedback on what makes them valuable, and have mock pitch sessions and conversations in which they will be encouraged to close deals by directing the conversation at hand to focus on their value. An often overlooked niche component in pitching, knowing one's value is an extremely important aspect of the industry landscape and can often lead to great results if understood and delivered correctly.

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3:00-4:00 (Room 240) * WORKSHOP: Music Success Q&A :: Joe Solo

Record Producer/Songwriter & Founder of the Music Success Workshop Joe Solo (Macy Gray, Fergie, Shiny Toy Guns) answers any questions you have about the music industry, marketing your music, songwriting techniques, improving your productions - and anything else you can think of. He'll give you hope, inspiration, and great information. For more info on Joe go to www.joesolo.com.

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4:00-5:00 (Room 240) * WORKSHOP: Courage - Never Let Anyone Tell You No!: WORKSHOP :: Molly Ann Leikin

Music Career Mastery Coach Molly-Ann Leikin gives one of her world-class pep talks on pumping up your persistence chops, and kicking down doors. No is NEVER an option! Molly is the author of "How To Write a Hit Song, Fifth Edition" and "How To Be A Hit Songwriter." Five of her clients won a Grammy award and five others are Grammy nominees!

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5:00-6:00 (Room 155) * ROUND TABLE: Copyright Basics and Other IP Topics :: Noel Ramos (Facilitator)

This Round-Table discussion between indie artists and industry will be based on Noel's "Copyright Primer," available right now as a free download from http://intermixx.com/downloads. Do you truly understand the basics of the laws that govern your business? In this discussion we'll debunk a few myths, clarify some facts and cover the basics of intellectual property laws as they relate to your art and commerce.

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7:00 * IMC2012 BEACH PARTY! Join us at Maui and Sons Bar & Grill, Hollywood Blvd. for IMC Artist Performances!

Featuring performances by awesome IMC Artists: J Dubb Tha King, Jordan Jessica, Sierra West, Lunar Rogue, Christina Brehm and more!

******************************************* DON'T MISS IT! Free admission to all IMC Registrants and their guests. *******************************************

FRIDAY, OCTOBER 19 * 10am: REGISTRATION OPENS, WORKSHOPS, PANELS AND MENTOR SESSIONS BEGIN

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*** IMPORTANT NOTE: MI CLASSES ARE IN SESSION TODAY AS WELL, ALL IMC WORKSHOPS MUST END ON TIME! Please exit quickly and move all networking back to the Passage. Thanks! ***

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10:00-11:00 (Room 302) * PANEL: PR stands for Public Relations, Press Release and Professional Response :: Noel Ramos (Moderator), Deborah Brosseau, Nadine Peltier, Bernard Baur, and more TBA...

Since follow-up and follow-through are the most neglected but most important aspects of PR when indies attempt to DIY, this panel will discuss the things to do before, during and after your press release is sent, including:

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11:00-12:30 (Room 240) * CLINIC: Kurzweil Video Production Workshop/ Endorsement Seminar :: Emiko Carlin

In this AMAZING Kurzweil sponsored clinic, you'll be an observer during an ACTUAL production of a promotional video featuring Kurzweil endorsed artist, Emiko. After the shoot wraps, Emiko will remain to conduct a clinic on the effectiveness of endorsements for your indie career.

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1:00-2:00 (Room 302) * The 8 Keys to Success in the Music Business: WORKSHOP :: Bill Pere

The music industry is first and foremost a people-driven business, Success is based on networking and personal relationships. In taking a song from creation to realization, there are many roles that must be filled, and skills which must be brought to bear. Understanding how a person prefers to take in information, make decisions, and communicate with others gives you an immeasurable advantage in negotiation, selling, collaborating, and working as part of a group.

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2:00-3:00 (Room 302) * PANEL: Songwriters Panel :: Noel Ramos (Moderator), Molly-Ann Leikin, Debe Gunn, Jan Linder-Koda, Bill Pere, Kay Pere, Haskel Jackson

Critical tips and info for songwriters, from a panel of experts and experienced practitioners.

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3:00-4:00 (ROOM 301) * Master Class in Songwriting: WORKSHOP :: Molly Ann Leikin

Five Easy Steps to Writing Hit Melodies in the NEW Music Business. Music Career Mastery Coach Molly-Ann Leikin shares her secret five-step process for writing hit melodies. Molly is the author of "How To Write a Hit Song, Fifth Edition" and "How To Be A Hit Songwriter." Five of her clients won a Grammy award and five others are Grammy nominees!

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3:00-4:00 (ROOM 302) * WORKSHOP: The Performing Songwriter's Paint Box - Vocal Workshop :: Kay Pere

Unlock all the colors of your voice. Techniques to release the unique expressive palate of each song. Tools to create a vivid experience for your audience no matter what your style. Learn specific vocal and songwriting techniques which will bring you attention as a Performing Artist. Producers and vocal coaches working to encourage vocal artistry on stage and in the studio will also find value in the distinctive approach offered by this workshop. Learn to control the nuances of enunciation and vocal coloration that will make your songs carry your message most effectively.

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4:00-5:00 (ROOM 301) * WORKSHOP: Creative Mind / Creative Method: Understanding the Creative Process: WORKSHOP :: Steven Memel and Matthew Moran

Matt Moran, Songwriter and author, and Steven Memel, vocal & performance coach share barriers to creative thought and why thinking outside the box is anything but. Using interactive dialogue and experiments you will learn:

. The self-talk that blocks thought origination of first idea

. Ideas to help foster ideas and further development them with groups or as an individual

. Pragmatic tools to help you organize and keep track of ideas and creative output

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4:00-5:00 (ROOM 302) * WORKSHOP: Partnering With the Nonprofit Sector: How to do Successful Benefits that Pay You Fairly :: Bill Pere

Non-profit does not mean no-profit. Music has great power to move people to act. When effectively harnessed, an artist can significantly enhance their audience size, reach, cd sales, and income, while also effecting positive social change. Through selective partnerships with the nonprofit sector, artists can develop a following of stakeholders and partners in success, in addition to just fans. This workshop presents tried and true techniques for presenting benefit events which will (a) to expand the reach of your music, (b) cultivate new and loyal following, (c) increase merchandise sales, and (d) have their music and message make a difference in some aspect of our society. The techniques presented here have been used by Bill to raise almost $1,000,000 through his shows.

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5:00-6:00 (ROOM 302) * WORKSHOP: Making Money Making Music: WORKSHOP :: Emiko Carlin-Pearce

This is an extremely interactive workshop in which attendees are encouraged to participate and share their experiences and ask questions. Attendees will engage in mock pitches, mission/vision statement forming exercises, negotiation rehearsals and more. The workshop will focus on addressing the balancing act that artists must master when they want to be profitable in the DIY world. Additionally, certain exercises will help give artists/music professionals a time and space to experience catharsis and work through some of their road blocks.

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5:00-7:00 (ROOM 301) * PERFORMANCE WORKSHOP: The Science of Switching On :: Steven Memel

Steven will teach this incredibly effective and intense 2 hour workshop integrating vocal technique and performance skills. Bring your onstage performance to a whole new level. Not just for singers! Any performer can benefit by watching and/or participating in Steven's workshop.

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6:00-8:00 * DINNER: Pig n Whistle is a favorite hang for IMC attendees. It's just a few feet from MI on Hollywood Blvd. and the food is awesome!

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8:00 * NIGHTTIME SHOWS! Join us in MI's amazing new performance space, Room 190 at 8pm for IMC Artist Performances! Special thanks to Musicians Institute for providing backline, lights and sound production!

Featuring performances by awesome IMC Artists: J Dubb Tha King, Ricky England, Vinyl Soul (Enrique Nambo), Sarah Dokowicz and more TBA...

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SATURDAY, OCTOBER 20 * 10am: REGISTRATION OPENS, WORKSHOPS, PANELS AND MENTOR SESSIONS BEGIN

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10:00-11:00 (ROOM 201) * PANEL: Demystifying Licensing and Placement :: Noel Ramos (Moderator), Les Scott, Glenn Litwak, Andee Brauer, Jamie Freedman, more TBA...

How do you get in the game? What do you need to know about recording specifically for placements? Digital or CD? Exclusive or Non? Ask the important questions and learn how to navigate the revenue stream.

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11:00-12:00 (ROOM 201) * PANEL: Crowdfunding and Beyond :: Noel Ramos (Moderator), Jill Sobule, Vladimir Vukicevic, Emiko Carlin-Pearce, Gerri Leonard, Mike Nissen, Allison Shaw

What are the main concerns when planning a crowdfunding project? What should you be aware of? And once you succeed in raising the funds, what next? This panel features crowdfunding pioneers and experts. Have your questions ready!

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12:00-1:00 * NETWORKING: IMC Vendors and industry Instructors will be in the Passage. Take this opportunity to network!

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1:00-2:00 (ROOM 201) * PERFORMANCE WORKSHOP: Once More With Feeling - Performance Workshop :: Jan Linder-Koda

Singer/songwriters, performers and producers - Have you been learning technique from a voice teacher and performance from a coach? You can accomplish both with artist development specialist Jan Linder-Koda from Angel Diva Music. Jan is a Grammy nominated singer/songwriter with 20 Grammy winners to her credit. Find out how to reveal the who, what, and where of the song. Learn about the three dimensions of award winning performances. Understand how to stay fresh and reveal your inner voice; turn up the volume of your emotions! Learn the difference between writing the song and performing the song. Explore how to be a great storyteller and how to have great performances night after night. You'll get handouts from her book, "Once More With Feeling" and she will teach her award winning techniques with hands-on demonstrations using artists picked from the class. Bring your instrumental tracks or instruments and get ready to shine!

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1:00-2:00 (ROOM 301) * WORKSHOP: Marketing Your Music to Film & Television :: Les Scott

Les will walk you through the process of getting your songs used in film & television, including current information on:

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2:00-3:00 (ROOM 201) * PANEL: House Concerts: A New Revenue Stream for Working Musicians :: Noel Ramos (Moderator), Matthew Lombardi & Jamie Freedman of Hear It Local, Clara Bellino, Matthew Moran, Bernadette Bohan and Kat Parsons

The House Concert movement is fast growing. These intimate concerts that fans book and host can help defray expenses for touring musicians and represent a sustainable revenue stream for local musicians. This panel will discuss best practices for house concerts.

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2:00-3:00 (ROOM 301) * WORKSHOP: Your Creative Compass: How to Achieve Sustainable Creativity in a Busy Life :: Kay Pere

We often focus on learning the business of music and craft of songwriting, but it is important not to overlook the wellspring from which it all comes - our creativity and inspiration. Sometimes it seems difficult to find inspiration, to try something new, or to just have the time to create amidst the demands of a busy schedule. This workshop will address these issues and provide practical tools and strategies for insuring that your creative self never disappears under a heap of day to day demands on your time. You'll learn ways to deal with writers block, finding subjects to write about, making the time to write and be creative, how to separate pure creative flow from analytical crafting.

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3:00-4:00 (ROOM 201) * WORKSHOP: High Score! Tips & Techniques for Writing Game Music :: Chanel Summers

Composing music for video games imposes aesthetic, creative, technical, functional, and organizational challenges that are not encountered in linear media. As opposed to composition for film or television, where knowing the exact starting point and duration of events allows precisely timed cues - game events will almost never unfold the same way each time. Composers can't expect that the tricks and techniques they've developed for linear media will have the same emotional effect. Therefore, game music has to adapt and evolve based upon player actions. Further compounding this challenge are technical confines such as: platform, network bandwidth and memory. We will review the functions of game music and where it's used, and explore new compositional techniques. We'll look at example games that use music effectively, including some where sound figures predominantly in the gameplay itself.

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3:00-4:00 (ROOM 301) * WORKSHOP: The Performing Songwriter's Paint Box - Vocal Workshop :: Kay Pere

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4:00-5:00 (ROOM 201) * WORKSHOP: Top 5 Songwriting Tips to Triple Your Audience: SEMINAR :: Bill Pere (Grammy-Winning songwriter)

Are you reaching only 30% of your potential audience? The other untapped 70% is only a few key words away. You do not have to sacrifice artistic integrity to reach a wider fan base. You just need to know some of the central factors in effective lyrical communication, and then decide how you want to apply them. The difference between songs that are liked and remembered by broad and diverse audiences as opposed to those that have a narrow following lies in a few easily applied techniques and an understanding of how people prefer to give and receive information. This workshop, based on Bill's internationally used "Songcrafters' Coloring Book", provides practical application of the information presented in The 8 Keys to Success in the Music Industry" and is an effective followup to that presentation.

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>>>>>>> check room avail >>>>>>>> 4:00-5:00 (ROOM 301) * WORKSHOP: Social Media Workshop for Musicians :: Chip Schutzman

Description coming soon...

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5:00-6:00 (ROOM 201) * WORKSHOP: Partnering With the Nonprofit Sector: How to do Successful Benefits that Pay You Fairly :: Bill Pere

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Featuring performances by awesome IMC Artists: Leah Jee, Bernadette Bohan, Literal Complication, more TBA...

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SUNDAY, OCTOBER 21 * 10am: All Workshops today will take place in Room 101

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10:00-11:00 * PANEL: Media Challenge :: Noel Ramos (Moderator), John Kerecz, Bernard Baur, Chris Black, more TBA

In the face of corporate consolidation, rapid changes and dizzying technological advances, what's an indie to do? How important is airplay these days, and how do you get some? What are the best ways to get press and media coverage? What are the best ways to promote via the media. The goals formerly obtainable only through radio airplay are now accessible to Indies through a variety of opportunities created by the new technologies. This panel will also discuss leveraging the "new radio" for exposure and networking through the media itself.

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11:00-12:00 * WORKSHOP: * The Power of Positive Action: Get out of Overwhelm and Chart Your Course :: Clara Bellino

This will be an overview of a course by the same name. The goal is to inspire and help empower Indie artists who crave a career that takes them to a new level, and makes them happy. The overview covers: goals that make you happy / reverse-engineering of your dreams / the power of a Calendar / DIY does not mean Do It Alone & resources / Social Media that works for you / your platform / building relationships on the internet/discover YOU yourself, build your image and make it happen.

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12:00-1:00 * NETWORKING: IMC Vendors and industry Instructors will be in the Passage. Take this opportunity to network!

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1:00-2:00 * PANEL: Artists For Artists :: Emiko Carlin-Pearce, Clara Bellino, and more TBA.

Experienced professional artists will offer advice from the road, tips and tricks for furthering your touring and recording career.

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2:00-3:00 * WORKSHOP: * Mixing Is Not Mastering :: Shelly Yakus and Ari Blitz

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3:00-4:00 * PANEL: Women in Music :: Leanne Summers, Jan Linder-Koda, Bernadette Bohan, Lenise Bent and Kathleen Wirt

Advice, support and important info about the many difficulties women face in a world that is still far too biased according to gender. Learn to identify and appropriately react to gender bias, get tips advice and info for support, resources and more.

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4:00-5:00 * WORKSHOP: Putting It All Together, Songwriters' Seminar :: Dave Harvey

We're in an era where a songwriter has so many tools to advance their careers - and the ability to be heard has never been better - but they have to educate themselves in the craft, business, and connections to make it happen. This seminar will discuss the definition of a songwriting career, membership and educational organizations for songwriters, songwriting as art and business, networking and more!

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Remember, once an IMC registrant, always an IMC artist, so if you need assistance in any of these areas, please join the IMC.FB Facebook Group, now over 3100 members strong. The IMC.FB Group is an educational and networking resource provided by the Independent Music Conference(R) for its registered attendees, industry instructors and interested artists. http://www.facebook.com/groups/IMC.FB

You can download InterMixx Primers here: http://www.InterMixx.com/downloads

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IN MEMORIUM: Mandi Martin 1945 - 2012
Mandi was a Songwriter, Performer, Producer, Pinball Champ, Purveyor of Contagious Happiness, Owner of a Million Watt Smile, Friend to all, and one of the most sought after industry instructors of the IMC... We miss you Mandi, RIP.

Independent Music Conference^(R) * http://www.IMC2012.com